Values of Life Long Learning


Pädagogische Hochschule Steiermark
Projektleitung gesamt
Geertshuis, Susan; Director Prof. / The University of Auckland, Centre for Continuing Education
Projektleitung intern
Messner, Elgrid; Hofrätin Mag. Dr. Prof.
Interne Projektmitarbeiter/innen
Externe Projektmitarbeiter/innen
Krickl, Otto; Univ.-Prof. Mag. Dr. / Universität Graz – Institut für Organisation und Institutionenökonomik
The University of Auckland, Centre for Continuing Education
Universität Graz, Institut für Organisation und Institutionenökonomik
2010 – 2011
This project dealt with the assessment of the relationship between value, satisfaction and willingness to pay for continuing education within the realm of lifelong learning. It was conducted in cooperation with the University of Graz and the University of Auckland, New Zealand. In New Zealand teachers have to pay fees for their continuing education. The research aimed at determining the value placed on lifelong learning courses and how values translate into willingness to pay for them. It applied and extended consumer decision making research in a lifelong learning context by gathering data from course participants in countries where there is payment and from countries where there is no payment. The research team was trying to work out what it is adult learners value about continuing education courses and how they make decisions to pay fees and enroll in courses. The research also intended to raise costumers’ awareness of alternative pricing options.
A questionnaire which aimed at assessing values was being validated and used to assess the relationship between value, satisfaction and willingness to pay. The van Westendorp Price Sensitivity was applied to four different types of courses and aimed at providing an enhanced understanding of consumer decision making. An online anonymous questionnaire was made available to adults who attended a teacher in-service training course. The questionnaire was hosted on a University of Auckland server and analyzed by the research team members. In the questionnaire participants were asked to rate important features of the courses and to estimate acceptable and unacceptable prices for sample courses. Participants were not asked for personal details or asked to make any commitments to future courses. At the University of Teacher Education Styria the questionnaire was answered by students in continuing courses in the fields of health and youth and cultural work. At the time being the questionnaire is being analysed, the results will be published shortly.
Beschreibung (engl.)